How To Destroy Angels is the side project of Nine Inch Nails front man Trent Reznor’s collaboration with his wife Mariqueen Maandig. Following in the footsteps of Radiohead’s experiment with a ‘pay-what-you-want‘ pricing policy, Trent Reznor has enamoured major props from me for really embracing the digital music revolution.
There has been a huge shift in the way music is now discovered and delivered and after what seems like an eternity, it finally seems that the major record companies are slowly starting to adapt to this change by dropping Digital Rights Management (DRM) from their songs and by partnering with services like Spotify, Grooveshark and the upcoming Rdio.
The recording industry has to employ new business models, they should look towards artists like Trent Reznor who along with offering his latest E.P. for free also offers exclusive limited edition extras for those who want to support his music financially. When fans of music are treated as such and not criminals, I’m much more willing to support the cause. So go and listen to the record and if you like it, consider buying something from the store. Also while you’re at it, maybe support another musician struggling to finance her European tour.